The popularity of scoop bins of bulk or self-selected foods started in health food shops in the late 1980’s. What began with specialist niche lines grew so much in popularity, large supermarket chains picked up the concept and set up departments in their stores.
Consumers used to purchase large quantities hence the name, bulk foods. However, the quality and selection of products was poor and the department rapidly deteriorated.
We felt our customers deserved better than this and we decided to create a brand that was based on goodness, honesty and integrity. Food you can trust!
We quickly realized that the values of our brand were identical to the values of Alison Holst,
New Zealand’s best loved cook and author.